Identity design / Web design
Elite Fitness Mentoring is a new service that helps professional personal trainers learn more about fitness and nutrition. As a new company, EFM wanted an identity design that would express the professionalism of the service. Because the company has a mentorship programme, they also wanted the branding to convey an exclusive feel.
The outer circle partly enclosing inner forms aims to communicate that exclusivity, as well as the community side of the service. Incorporating the three initials, while at the same time designing a mark that would stand out in an industry that is saturated with logos, was quite a challenge. However, the feedback from the client has been very positive and I’ve been commissioned to continue developing their brand via the Elite Fitness Mentoring website.