Identity design / Web design
Lift the Bar is an online service aimed at personal trainers who need help getting established in the industry and finding clients. The company came to me asking for a friendly identity that would appeal to both sexes. It also needed to convey the Lift the Bar brand ethos, which is all about how teamwork and support will help their clients raise standards and achieve better results.
The logo is now being used in a wide variety of formats including clothing, video, presentations and on the website which I designed.