Identity design / Motion graphics
The Global Cycling Network (GCN) produces original content for its YouTube channel featuring professional racing coverage, tips and how to pieces, top 10s and cycling news. The channel, which has over 200,000 subscribers, asked me to create an identity to communicate its news reporting credentials and its focus purely on cycling.
After coming up with the concept of a globe made out of a randomly coiled up bicycle chain, the challenge was to execute it correctly in 3D so it would look truly round. I commissioned a 3D artist to model my flat design into a 3D sphere so that a spinning globe could be used for the idents and other motion graphic spots on GCN.
While working on this project, I learned a lot about designing for video, 3D modeling and garment design. The lettering part of the original logo has subsequently been altered in favour of an italic type style.