Print Design/Exhibition Graphics/Identity Design
Magazine and online publisher Future has a strong presence in the cycling market, and the company wanted a brochure that could give a clear and recognisable identity to its sports portfolio.
With such a diverse range of magazine and website brands, it was complicated to package them into a booklet with one overall look and feel. I created a visual treatment based on motion and the wheel/crank of a bicycle that would allow photographic elements to be swapped out depending on the focus of the material. The design used colour and photography to help differentiated the various things Future’s sports portfolio covers, with the typography remaining the same throughout for consistency.