This identity is another piece of work that’s received fantastic feedback from the client, and it’s exciting for me as a designer to see the branding work I did being used on clothing and other items.
Fusion BVI is a new outdoor adventure company formed in 2013, based in the British Virgin Islands. It offers classes in kiteboarding, paddle boarding and pilates, and they needed a logo reflecting the different areas of their business and the dynamic nature of the sports they cover.
I really enjoyed taking the three very different core elements and incorporating them into one logo design. It made me think about the natural elements wind, water and fire, which have been stylised as part of the design. The blue wave represents watersports, the red kite wind, and lotus flower-shaped flames represent pilates.